Relationships begin with conversation. For a meaningful conversation to take place it helps to understand who you are talking to - beyond rigid demographics like age, sex and race. Through research (whether it is brief and observational or thorough and investigative) we can develop a base of understanding about our audience. Through understanding, communication can be authentically expressed with empathy and compassion resulting in an engaged individual/community with a sense of belonging and a desire to share their experience.
Practiced Personally and
This approach has been ever present in my life. Coming from a family of six, it didn’t long for me to understand that what my mother really wanted when she began cutting a pan of freshly baked brownies were quiet and patient children. Embodying the desired demeanor, while my siblings and the neighborhood kids pushed and begged, I would always be served first and often offered seconds.
I have been communicating from a place of empathy and understanding throughout my personal, academic and professional life. To better assist a CPA with a difficult client or to provide a 90-minute massage session to a nervous sufferer of Post-Traumatic Stress Disorder (and gain his trust and loyalty as a client), I analyze the situation and communicate from a compassionate and authentic place. Realizing my talents as a communicator and having a creative knack, I followed what felt natural for me, a rewarding career as professional communicator and public relations specialist.
Thorough Attention and Honest Intention
Values for developing and implementing communications plans
- Staying true to the brand: the mission, the heart and soul, of the organization should resonate through every interaction.
- Complete understanding: to develop a marketing/communications plan it is pertinent to understand the product/service. I use all resources at my disposal: experts in the field, users of the product/service, print and digital material and hands-on experience.
- Two-way conversation: unlike talking to a wall, when people post to a [social media] wall they expect a response. Thinking and feeling people are behind digital posts and just as in face-to-face communication, people deserve acknowledgement. It is caring and considerate action that leads to loyalty and word-of-mouth exposure.
- Goal-focused, objective-driven – with eyes on end results, a plan can be tailored to fit the needs of the organization. Goals produce objectives and tactics that guide action. Goals also define key audience members and set the stage to approach players through appropriate communication channels with relatable and compelling messages.