The Glue Crew

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Roy Krantz: roy@glue.org

Much of Roy’s life has been spent around computers… from early photo-typesetting days in the 1970s and 80s to networking many businesses and law firms in the Boston area to his community-building efforts since the 90s. He started glue in 1996 as a community change agent and helped it morph into what it is today.

His work over the past 40 years gives him a unique perspective in understanding both the limits and potential of technology. Even today, there are many who choose not to go there. No eMail. No Facebook. No iPhone. Some may still even have typewriters. Very powerful words and ideas still come out of typewriters. So, for those of you who choose to live without a lot of tech toys, understand is in order. But the rest of us need technology, and probably a little guidance going forward….

For those of you wanting to stay current but aren’t quite sure what all this technology is about, glue would like to help. Let’s take a look at your life… business or personal… whatever is most important to you. We’ll ask some questions that should point us in the right direction.

Please spend some time getting to know the amazing glue collection of people. They’re ready to help.

Greg McDonald: greg@consulatio.com

After studying pre-veterinary medicine at Washington State University, Greg worked in non-profit organization management and marketing for 10 years. Greg honed his writing and marketing skills where selling an idea is harder than selling a product or service. Upon leaving the non-profit world, Greg founded Nexal Corporation which became a leading supplier of universal address book and legal document management software with nearly 9 million installed seats worldwide. Nexal was also an OEM software provider for Oracle, Novell, Corel and Netscape.

Greg next founded Consulatio, a technology and marketing consulting company based in the Seattle area. He was also the co-founder of Northwest Cellars, a boutique private-label winery.

Greg has continued to be involved in non-profit endeavors having served on the Board of Directors of Emerald City Arts / Seattle Men’s Chorus and co-founding the Pacific Northwest DeLorean Club.

Ari Herzog: ari@ariherzog.com

As a consultant, speaker, and writer, Ari Herzog provides online media strategies for government and business. He writes frequently about social media and online marketing at AriWriter and is also a contributing writer at the Huffington Post and Mashable.

As the principal of Ari Herzog & Associates, Ari helps companies, agencies, and individuals reduce overhead and increase productivity. He explains the importance to engage with customers and constituents using inter-active marketing and online branding. He can assist you to determine which social networking tool is best.

Ari helps you cut through the Web 2.0 clutter, using a holistic approach to focus on different and customized approaches for each client.

He is also passionate about narrowing the digital divide, and empowering civic engagement and cross-agency collaboration. In August 2008, Ari created the Twitter Fan Wiki of U.S. government, singling out federal agencies, legislators, and assorted personnel who actively use the microblogging tool; the press noticed.

With 10 years of experience in information technology, community journalism, and government administration, Ari holds a master’s in public administration and a bachelor’s in sociology.

Eager to speak to audiences about the social web, he recently spoke at the Advanced Learning Institute’s Social Media for Government conference in Washington, DC.

Jeff Cutler: jeff@jeffcutler.com

For 20 years Jeff has been assisting people with messaging. He’s all about creating content that inspires and motivates.

Essentially, transforms ideas into words, he take your concepts and turns them into clear, informative content for your audience.

After dabbling in political science and finance, Jeff emerged from college with a journalism degree and some healthy skepticism. He  worked for New England Sports Network and many other big brands. Then, realizing that life’s about having some fun, he wandered into the fishbowl of  social media.

Here he swims, creating content, brainstorming strategy, training legions of newcomers and traditional media folks, and having fun. Seriously.

Want to know more? Chances are good you can find him at some networking event. He’ll gladly tell you about cheerleading and trying out for Major League Baseball and winning a trip to Ireland and covering the Tour de France. Want to avoid the chit-chat and get down to work? Then just take a look at his Menu of Services on his website.

Essentially, if you’re stymied, flummoxed or stalled by a writing challenge, Jeff can help. He’ll turn your ideas into words.

Adam Weiss: info@adamweiss.net

Adam Weiss is a successful educational podcaster and podcast consultant, as well as a sought-after digital media strategist. An expert interviewer and communicator, he aims to show that digital communication is more about story, presentation, and technique than fancy gear and tech toys.

He is the creator of the award-winning Current Science & Technology Podcast for the Museum of Science in Boston, which he hosted for more than two years. He now hosts his critically-acclaimed Boston Behind the Scenes Podcast, and has profiled everyone from street vendors to senators and astronauts in his career.

Adam also provides consultation on social networking, living with technology, web design and best practices, and general digital media strategy. He has started working in the digital video realm recently, and has been a photographer for years.

If you need help with anything involving digital media — from how to implement an online strategy for your organization to finding the best technological tools to enhance your life, Adam is your man.

Melissa Clark: info@melissaclarkdesigns.com

Melissa is Glue’s primary Web Designer. She will work with you to transform your business image and message into an effective web site, one that is attractive, accurate, easy to use and understand. If you want to communicate pn the internet, you want Melissa’s great sense of design to help get you there. For a few samples of Melissa’s work, please visit her portfolio on her website melissaclarkdesigns.com

Adam Zand: aazrock@yahoo.com

Adam uses marketing and communications to introduce people and companies. He analyzes markets and implements plans to connect brands with stakeholders to increase business value.

His passion for connecting people and organizations through strategic communication and marketing programs is his competitive advantage. With over 16 years of business development, marketing and media relations experience, the highlight of his day is seeing great media coverage, community engagement and business results for a client.

Adam  loves to share best practices that develop staff and lead by example. He  fully embraces the opportunities that online grassroots and user-generated social media offer forward-thinking companies and individuals. He actively develops strategies for connecting companies and brands to their stakeholders for increasing business value.

Using his excellent writing skills, Adam can author expansive analysis or condense to key messages. He has proven fiscal responsibility, overseeing budgets and consistently bringing in new business and developing partnerships.

Adam is a proven revenue producer – not a cost center.

Jamie Bradley: info@sophwell.com

Jamie Bradley is the founder of Sophwell, a marketing production company specializing in print and product sourcing for creative people. He has over thirty years of experience working in marketing production, printing for large clients like Fidelity, John Hancock and Heidelberg, as well as helping countless small businesses promote their company.

His expertise lies in working with creative ideas and finding effective solutions to translate those ideas into products you can hold in your hand. His ability to offer constructive input throughout different phases of the development and implementation process helps clients produce more attractive and cost-effective promotions.

He works with companies to help them streamline production and distribution of their marketing materials by creating online platforms for print on demand services along with online stores for company branded promotional materials. He also helps businesses integrate mobile messaging into their marketing strategies.

Jamie has won numerous industry awards both locally and internationally, and was selected to run the first education session on variable data printing ever offered by the New England Direct Marketing Association at their annual conference.

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The Glue team extends well beyond our inner circle. Before implementing a strategy, we may want to get legal advice on some copyright issues, or you may want to improve your hardware infrastructure in advance of increased web-based business… or you may choose to coordinate your print marketing with your new or increased web presence. Whatever direction you want to travel, we can execute a coordinated plan. Here is a list of services we can coordinate for our clients on an a la cart basis:

Security and Compliance Issues: Sarah Cortes is a senior technology manager with extensive experience in aopoll aspects of Information Technology for financial services, as well as biotechnology, government and higher education. PMP and CISA-certified, she has a broad background in developing and implementing major application systems, financial and technology operations, client services and risk management. Sarah’s areas of expertise include equity and fixed income trading and analytics systems, risk management, compliance, accounting, and performance analytics systems. She has significant experience in data center management on a wide variety of platforms and technologies, including expertise in data security, disaster recovery and high availability, risk management, control policy and program/project implementation.

IP Law and Copyright issues: Jennifer Couture is an experienced business, technology and intellectual property attorney practicing over 13 years in Boston, Massachusetts.

After practicing at large Boston law firms, she formed her solo practice and now offers legal services directly to individuals and small businesses, and as outside counsel to larger companies and in-house legal teams.

Print brokerage, product branding and mobile marketing: Jamie Bradley has over thirty years expertise working with creative ideas and finding effective solutions to translate those ideas into products you can hold in your hand. His ability to offer constructive input throughout different phases of the development and implementation process helps clients produce more attractive and cost-effective promotions.

He works with companies to help them streamline production and distribution of their marketing materials by creating online platforms for print on demand services along with online stores for company-branded promotional materials. He also helps businesses integrate mobile messaging into their marketing strategies.

Networking and Infrastructure: There are times when clients need to adapt or expand their use of technology. When technology needs go beyond social networking side of using the web, we will gladly coordinate with your IT staff or consultants.

We also work closely with JP Consulting in Boston and Compuworks in the Berkshires. These two companies are available to provide hardware support as well as networking and connectivity solutions.