Strategy | Content | Design | Build | Optimize | Maintain

These are very exciting times. Today’s challenges present huge opportunities for those willing to look for them. Let us help you decide if you should wade into the water or jump in with a big splash. Let’s begin:

Step One is knowing which road to travel and how to get there. We offer advice or direction on how to shift your dollars to take best advantage of the rapidly changing marketplace. A powerful Marketing Strategy will evolve by combining the Glue’s extensive experience with the wisdom you’ve gained from running your business.

Once the road is chosen, we start chanting the mantra… “Content is King”. This is probably more true in web marketing than any other media. What you have to say is more important than presentation… not that we advocate ugly web pages.

Our stable of writers can help get the right words in print or on the screen in a very wide-range of topics and products.

Jeff Cutler, a consortium member, specializes by writing about technology and sports, and focuses on general consumer products.

Adam Weiss, also a consortium member, is particularly good with nature, science and healthy food topics. His strong interviewing skills make him the perfect person for episodic articles, podcasts or video blogs.

Necee Regis writes food and travel pieces for “The Boston Globe” and many travel magazines. She is also a visual artist and caterer.

Gladys Montgomery writes feature articles for regional, national and international magazines, covering travel, shelter topics, food and gardening. She’s editor of Berkshire Living Home + Garden, an annual publication. She also does corporate and non-profit public relations, proposals, white papers, press releases and general marketing materials.

The next three steps are very much intertwined and require good communication and coordination. Melissa Clark heads up our design team and coordinates website development for our clients, working with coders and programmers to build your website. And Greg McDonald (Consulatio) makes sure your message is optimized and presented in a search-engine friendly way so it gets in front of the right audience at the right time.

Once all the hard work is done, Glue will stick with you to maintain a fresh and relevant web presence.  Search engines feed of off fresh content and are constantly changing their algorithms to determine how they rank your site. Regular reviews should be put in place to make sure we continue on pace with technology.

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A Web Development Consulting Consortium

59 McBride St., Jamaica Plain MA 02130
617-942-1812  |  roy@glue.org