A Small Sample of What We Do
We talk. The first hour is free. Let’s see if we like each other and feel that glue has something to offer that would help further your marketing goals. Here are some typical projects we do for clients with approximate costs for them.
Specialized websites can be developed for you. Once you go beyond the simple few-page catalog site, costs jump. glue created “brochure” sites start at $750. If you need help generating content, plan on spending in the $1,500 range for a well-designed, easy-to-self-maintain, effective website.
eCommerce sites, sites with a lot of searchable product, or sites requiring a lot of assistance with generating content can cost $4,000 to $5,000 or more. Most sites do not need to be very fancy, but if your product or service calls for something special, our contract developers will work with you to help find a solution that meets your needs – and your budget.”
For $750 we will create a simple website from your words… either taken from an existing brochure about your business, or the answers of an intake form we create. Then we’ll sign you up with a web hosting service.
Strategic Marketing and Business Development:
After our first session we’ll have a good idea of just how much will be involved to get you on the right path to successfully market yourself or your business. For as little as $500 we can generate a preliminary marketing strategy that lays a strong foundation for developing a detailed action plan on how to get you where you want to be.
Social Media for Business:
If you’ve been wondering what “social networking” is, or if you know and think your business should be participating, we can get you started. For $450 we will ask you a series of questions and create “profiles” for you or your business on the appropriate social networking services, such as Facebook, Four Square, LinkedIn, Plaxo, Twitter, Digg, and Google.
For some, having a social networking presence is enough… at least to satisfy the family and friends. For most, however, this is just the beginning. You’ll have to decide if you have the time and energy to maintain the pages yourself, or hire a “social media” coordinator... but don’t worry, we can help with that.
Search Engine Optimization… getting people to your website:
Having a nicely designed website is great for the ego, but getting people to your website is what pays the bills. Professional Search Engine Optimization (SEO) is key. Organic searching is what most people do on Google. Only about 15% of searchers click on the paid sponsored links on search pages. We’ll develop a balance between pay-per-click advertising and the infrastructure-building of ‘organic searching’.
The cost of SEO varies widely depending on the complexity of the site and how many unique items are to be indexed so peoples’ searches will find them. Upfront research for SEO can range from $1,000 to $5,000. And because the search engines are constantly changing their ranking criteria, you’ll need to budget monthly upkeep fees, ranging from $500 per month for simple sites to higher costs for complex sites.
Blogs and eBooks… and old-fashioned print.
Do you have something to say? We can customize a blog for you… and supply the writers to keep it current if you don’t have the time. Oftentimes visitors to your blog can say things about you, and your competitors, that might not sound right coming from you.
We help self-publishers. Sometimes it’s a re-design of an existing print book... or a conversion to the Kindle... or adding video and creating an iBook. We’ll help you through the maze.
When done right, blogging and eBooks are two very powerful marketing tools. The cost of them will vary depending on the complexity of the content and the frequency of the updating. glue will manage the process of organizing your content, developing pleasing ways to present it, and oversee the production.